Learn how to create a company, how to run a business, and what are the secrets of entrepreneurial success.

Damien has successfully created more than 20 businesses to date. Not without failing. These articles will help you learn from his mistakes, his successes, and be able to launch projects without wasting time and money on all the challenges that new entrepreneurs face.

Business Plan Vs MAP

DIFFERENCES BETWEEN BUSINESS PLAN AND BUSINESS MAP Business Plan: is a 20 to 30 page document that includes the business line, investment amount, products, customer target, sales strategy, marketing, who is the competition, ideological structure,…

The customer is “always right”

WHEN TO CONSIDER DISMISSING YOUR CUSTOMER A saying you hear almost daily is that "the customer is always right." But is it true?. Many think yes, but also many think no. So who's right? DEFINITION OF THE COMPANY/CLIENT RELATIONSHIP A company,…

How to create a MAP

A MAP is a Massive Action Plan. If you read Business Plan Vs Map, you already understand the importance of creating one. It's important to do this once you're absolutely clear about the exact result you want and why you need to achieve it. Using…

Why do businesses fail?

Did you know that in Mexico new companies have a very low percentage of success? About 75% of new businesses do not reach two years. It seems to be too much, doesn't it? Look at that: 90% do not reach 5 years, and about 97% do not survive 10…

Become a master of negotiations

In life, same as in business, everything is about negotiations. You do it everyday. It could be negotiating a contract for a new job, a better salary, a loan from your bank, shopping at a flea market, or simply negotiating with your spouse about…
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Correlation between Couple and Success

YOUR SILENT PARTNER If you own your own business and you are married, one of the most important roles is not yours, or your eventual business partners. A person who almost never enters the ray of light or in the praise of your success is your…

Your customer buys emotions, not your product

WHAT REALLY PUSHES DECISION MAKING What type of phone do you have? What kind of car? Do you buy clothes and accessories from certain brands? WHY? How to sell to my clients? For many entrepreneurs, the quality of their product / service, as…