Damien Soitout
There are two kinds of exit: the positive one and the negative one. The positive exit lets you walk away with a profit, a real reward for the work and sweat you poured into the business.
It can mean three things:
Simply put: everyone. If your parents were anything like mine, you heard something like, "It's fine if you want to be an athlete. But you still need to study and earn a degree in case you get hurt and can't play anymore." Or something along those lines. That is because we cannot predict the future. The same rule applies in business.
If you do not have a strategy yet, you are not alone. It has been shown (for example) that 48% of entrepreneurs look to sell a business without a prepared exit strategy.
There are two types of exit: the positive one and the negative one. The positive exit lets you leave with some profit, a reward for all the labor and sweat you put into your business. The negative exit is the one that lets you get out before you crash and leave with nothing, and in the worst case with debt. The goal is always to exit in a positive way.
Common exit strategy ideas:
Further reading: Investopedia.