It has been well documented that, in general, couples today are less eager to marry. Over the past 20 years we have watched divorce rates climb, new marriage rates fall, and people choose to have fewer children. Many studies look for explanations in politics, the economy, or personal finances.
In my view it is essential to examine a deeper root of these shifts: cultural change. Just as in business, culture across societies has been transformed by several forces. One of the most powerful has been the internet, and social media in particular.
When platforms like YouTube, Facebook, Twitter, and Instagram first appeared, we opened a new door into our private lives. A feeling of inadequacy began to emerge as users watched “perfect” lives unfold on their screens. Couples, family bonds, sex, and everything that once stayed private became content for the internet.
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People’s happiness started to hinge on likes and retweets, and that same low bar for integrity spilled into offline life. As a result, couples (with far less privacy than before) began measuring themselves against what they saw online, forgetting that most posts show only the highlights or stretch the truth to chase likes and shares.
It is important to recognize that online life is already part of real life. Everything you see can be used to profile anyone. That means whatever personality you show offline is also present (despite appearances) in your digital life. That is why couples form and even stay together through the internet.
Your partner should never discover one day that you posted photos or videos of them on social media without consent. Their image rights belong to them, not to you, especially when the content is intimate.
Do not argue with them in a forum, in Facebook comments, or on Twitter. If you need to talk or work through a conflict, do it face to face, in private, the way it should be.
I still remember my wife saying something like, “I can’t believe my friends are always traveling while all we do is stay home and go out to eat or to the movies.” She did not realize we were building something much larger for ourselves. I had to explain that every dollar their friends were spending, I was investing in projects that would give us a million times more than those friends could ever dream of having for the rest of their lives.
If you compare yourself to the curated images someone posts online, you will spend your life regretting what you have while you could be building something with a clear vision and purpose.
Instead of daydreaming about what others are doing, turn off Instagram and sit down with your partner. Make a list of what you want for yourself and for the relationship. Communication is the foundation of any strong partnership. Defining shared dreams, projects, and goals gives you a common target to work toward. If you want, draw inspiration from what others have done or posted, but never blame your partner for not having reached it yet.
If you use social media, certain feelings will surface: envy, anxiety, stress, sadness. You need to change how you interpret what others post. Learn to feel genuinely happy for them. If they achieved it, that is wonderful, and it means you can too. You will start to feel calmer, and the positive effect on your relationship will be significant.
When you post online you open a window into your private life. You are sharing moments with every follower or fan. Being present with your partner without a phone is not the same as doing a live stream or posting stories every few minutes. Turn the phone off, enjoy the moment, and keep your eyes on them, not on a screen.
People are more influenceable than ever. When you scroll through posts from friends’ couples, bloggers, and influencers, you consciously or unconsciously identify with those images and try to recreate that level of displayed happiness. The problem is that your partner is a unique, complete person with strengths and flaws. Trying to reshape them only pushes them further away. If you force those changes you may stop recognizing them, and the relationship can end.
Worse than anything you see or post on social media is everything you leave online that you cannot fully control. A digital trail tracks your movements and can unintentionally reveal behavior your partner would never approve of when you are apart. You can no longer hide and act in ways that would damage trust. If you have not found what you truly want in that person, talk with them or leave the relationship instead of causing more harm. Everything surfaces on the internet, especially when someone knows where to look. Be honest, or stay single.
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