Entries by El Equipo Damien Soitout

Manage a monthly budget

DEFINITION OF A BUDGET If you want to gain more control over your spending and start working toward your financial goals, you need a budget. A personal or family budget is a detailed summary of income and expenses expected for a defined period of time, usually for a month. While the word budget is often […]

How to overcome failure

OVERCOME YOUR FEAR If you are someone who seeks success and who takes big risks, one of your main fears is failure. Because failure leads you to lose self-esteem, confidence, security, and especially: it hurts. To overcome it, it is important to understand where the fear comes from. It is a natural, human emotion. There […]

Business Plan Vs MAP

DIFFERENCES BETWEEN BUSINESS PLAN AND BUSINESS MAP Business Plan: is a 20 to 30 page document that includes the business line, investment amount, products, customer target, sales strategy, marketing, who is the competition, ideological structure, internal mechanics, human resources. It focuses a lot on the “How” to do things. Business MAP: it is a younger […]

The customer is “always right”

WHEN TO CONSIDER DISMISSING YOUR CUSTOMER A saying you hear almost daily is that “the customer is always right.” But is it true?. Many think yes, but also many think no. So who’s right? DEFINITION OF THE COMPANY/CLIENT RELATIONSHIP A company, whether it is a physical person or a legal entity, is a person. Consider […]

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Money DOES buy happiness

THE QUESTION IS: HOW? Does money serve you? Does money make you happy? How do you use your money? Does money really buy happiness? All those questions are important. And if you don’t know how to answer, that’s fine. I have the answer for you. Why science studied the question, and was able to determine […]

How to create a MAP

A MAP is a Massive Action Plan. If you read Business Plan Vs Map, you already understand the importance of creating one. It’s important to do this once you’re absolutely clear about the exact result you want and why you need to achieve it. Using a map goes beyond goal setting; it changes the emotional […]

Why do businesses fail?

Did you know that in Mexico new companies have a very low percentage of success? About 75% of new businesses do not reach two years. It seems to be too much, doesn’t it? Look at that: 90% do not reach 5 years, and about 97% do not survive 10 years. So why do so many […]

Become a master of negotiations

In life, same as in business, everything is about negotiations. You do it everyday. It could be negotiating a contract for a new job, a better salary, a loan from your bank, shopping at a flea market, or simply negotiating with your spouse about what to watch on Netflix tonight. Negotiation is an unavoidable part […]