{"id":14084,"date":"2026-08-09T16:52:00","date_gmt":"2026-08-09T22:52:00","guid":{"rendered":"https:\/\/damiensoitout.com\/whats-your-exit-strategy\/"},"modified":"2026-08-13T07:58:41","modified_gmt":"2026-08-13T13:58:41","slug":"whats-your-exit-strategy","status":"publish","type":"post","link":"https:\/\/damiensoitout.com\/en\/whats-your-exit-strategy\/","title":{"rendered":"What’s Your Exit Strategy?"},"content":{"rendered":"

What is an exit strategy?<\/h2>\n

It can mean three things:<\/p>\n

    \n
  1. What you plan to do once your business hits the goal you set, and how you step away after you get there.<\/li>\n
  2. How you plan to recover if your business fails<\/a>.<\/li>\n
  3. How, when, and why you sell your business.<\/li>\n<\/ol>\n

    Sponsored*<\/em><\/p>\n

    Who should have an exit strategy?<\/h2>\n

    Simply put: everyone. If your parents were anything like mine, you heard something like, “It’s fine if you want to be an athlete. But you still need to study and earn a degree in case you get hurt and can’t play anymore.” Or something along those lines. That is because we cannot predict the future. The same rule applies in business.<\/p>\n

    If you do not have a strategy yet, you are not alone. It has been shown<\/a> (for example) that 48% of entrepreneurs look to sell a business without a prepared exit strategy.<\/p>\n

    What kinds of strategies exist?<\/h2>\n

    There are two types of exit: the positive one and the negative one. The positive exit lets you leave with some profit, a reward for all the labor and sweat you put into your business. The negative exit is the one that lets you get out before you crash and leave with nothing<\/a>, and in the worst case with debt. The goal is always to exit in a positive way.<\/p>\n

    Common exit strategy ideas:<\/strong><\/p>\n

      \n
    1. Hand the business over to a successor<\/li>\n
    2. Sell the business to the employees<\/li>\n
    3. Sell the business to a third party<\/li>\n
    4. Liquidate and close the business<\/li>\n<\/ol>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"excerpt","protected":false},"author":1,"featured_media":1002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[3969],"tags":[],"class_list":["post-14084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\nWhat's Your Exit Strategy? | Damien Soitout<\/title>\n<meta name=\"description\" content=\"There are two kinds of exit: positive and negative. A strong exit strategy helps you leave with profit or protect yourself if the business fails. 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